Double Helix

Momentum.

Snowball effect.

Compound interest.

In my eyes, all similar concepts that convey the same thing. I prefer to visualize it as a double helix.

You’ve probably heard a lot of these terms getting thrown around especially if you hang out on this corner of twitter. A lot of people understand what these terms mean, but they don’t truly internalize and apply the concept to their lives.

The reason I choose to visualize this concept as a double helix is because to me, it looks like an upward spiral and upward spirals are dangerously powerful if channeled properly.

Gonna start off explaining this concept relative to crypto.

Let’s say you’re a nobody in the crypto world. 0 followers, 0 friends, zilch. Some people know you in discords you’re in. You make some decent trades here and there.

You follow a bunch of accounts on twitter, and your average day consists of scanning for alpha, and hanging out in some discords here and there.

You stumble upon a coin one day just scrolling like you always do. You do a little research and you’re absolutely baffled. For some reason, this coin just clicks for you. You’re 1000% sure it’s going to go up.

There’s two paths you can take here.

1. Keep the alpha for yourself.

2. Explain your thesis in the discords you’re in and tell people to consider buying.

Now, let’s assume that this coin goes up a lot and examine both of these paths.

Path 1:

You make a shit ton of money. You don’t have to go through the effort and potential shame of putting yourself on the line. Life continues as normal. You are still a nobody, making some good trades here and there. Not much to discuss here other than you making a lot of money.

Path 2:

You make a shit ton of money. A few killers end up trailing you on your trade because they saw what you saw in the coin. They hit you up to ask you where you found the coin. You tell them how you did. You start DM’ing these guys here and there about different trades. They share their thoughts, you share yours.

Now, in the discord you hang out in you have a little respect - people know you made some people a lot of money so what you say has some substance.

You become pretty tight with a couple of these killers you’ve been DM’ing. Sharing memes, shitposts, trades, everything. Overall just vibing and having a good time while making and losing money.

One of these guys realizes you have some sauce and invites you into a private group of 10 dudes that are all crushing it in crypto.

One day, a random dude in this group (not the one that invited you) tells everyone to ape this new NFT that just came out. Why? He knows the founder personally and knows this guy is an absolute chad and is going to take this project to insane levels.

You buy and a month later end up 10x’ing your money. Everyone in the group is eating.

You’re tight with all these guys now.

Now one of the dudes you made money with on that first coin that put you on the map hits you up about something that just came on his radar. (This guy isn’t in the group chat you’re in) There’s this coin that’s connected to a NFT project that is about to gigapump. He has some information on it that isn’t really known to the public, but he wanted to share it with you because you’re a homie and you’ve made him a lot of money in the past.

He shares it with you and you’re mind is blown. You ape a fuck ton of that coin. Right after you ape it, you proceed to tell your boys in the group chat you’re in. They all ape the coin too. Few days later all the boys are up massive.

One of the whales in the group chat really fucks with you because of your calls and invites you into another group.

Ok, i’m gonna stop this story for now because I think you can see where this is going.

It’s an upward spiral of stacking dubs.

One relationship leads to the next, which leads to the next, and you nurture one relationship using information from another relationship and onwards and upwards.

That’s why I call it a double helix.

This example is in relation to crypto, but this concept can be applied to literally anything in life.

• Relationships - making sure that any time you interact with someone it leaves off on an extremely positive note. Your reputation starts to compound and people are drawn towards you.

• Building an e-commerce brand - making sure that every customer that orders from you has an amazing experience. Devoting your effort and energy towards creating a phenomenal product. Soon, these people start telling their friends about it and celebrities start promoting your brand on their social medias for free. (Kill Crew is a perfect example of this)

• Building a social media presence - Posting every day, connecting with different people and engaging in genuine conversations. People start to notice you and the snowball starts to roll down the hill.

Engineering Luck

A lot of people think luck is simply a mysterious force that just finds you randomly at different points in your life and is completely out of your control.

In my experience, that could not be farther from the truth.

Obviously there’s some lucky blessings that come your way that you can’t control. But to think that luck is completely ungovernable is asinine.

There’s a lot of people that seem extremely lucky in their life.

• Met the right person randomly at a coffee shop that got them into some type of business that changed the trajectory of their life.

• Had a friend tell them about Bitcoin in 2013, and he buys a lot.

• Blew up on social media because of one random post they put out

What people fail to see is the flip side of the coin.

The guy who met the person at a coffee shop had been frequenting the place for a few months consistently starting up conversations with strangers that led nowhere. One day, he starts a conversation up with someone that changes his life.

The guy who’s friend told him about Bitcoin in 2013 was super popular in college in 2011. In 2011, his friend was an absolute nerd that never went to parties and was super awkward because he didn’t know how to be social. They met in a history class, and the popular guy made the nerd feel like he was a homie and brought him into all his circles which made the college experience amazing for the nerd. They became close friends, and one day in 2013 the nerd decides to share a super under-the-radar digital currency that he believed was going to revolutionize the world with him.

The guy who blew up on social media had been shooting blanks for a year consistently and he finally puts up a video that does numbers and brings him unfathomable connections.

As the famous Roman Stoic philosopher says,

“Luck is when preparation meets opportunity.”

All these people that got lucky prepared for that opportunity.

So this article is about the double helix, what does “engineering luck” have to do with that?

The concept behind the double helix of a dynamic and powerful spiral upwards literally oozes luck. Think about it. If you’re building momentum and applying that concept to your life, unbelievable opportunities start getting thrown to you from every which way

Example with crypto (I use this example a lot because i’ve had the most experience with it) - you make enough people so much money that random people you don’t even know start sharing retarted alpha with you. People start calling you lucky, but they don’t know the work you put in to create the foundation.

Social Media

Wanted to touch a bit more on social media and it’s role in all this.

Firstly, it’s simply a fact that the majority of people nowadays spend a lot of time on social media.

The way I see it, social media is a massive lever to pull. Building an audience/brand online is not only one of the highest ROI things you can do, but it will be a necessity in the coming years.

I’ve met so many cool people, built amazing relationships, and had crazy opportunities thrown at me because I decided to start writing words on this blue bird app called Twitter.

Social media immensely magnifies the double helix. Instead of having to have conversations IRL, people can see a post you made across the globe, get value from it and decide they want to return that value in some shape or form. And the more people that see your content, the more opportunities for that to happen.

Wanted to write that short segment there to emphasize how important it is to build an audience online consciously. At first it’s definitely weird. You’re writing tweets or putting out videos getting 0 engagement, but you just gotta stick through the process. However, the most important thing is to be genuine and don’t try to put up an image that is not congruent with yourself. Or else you’re building a skyscraper on a shitty foundation.

If you haven’t started already, do it. It will be one of the best decisions you’ll make. Every person i’ve talked to that has made that leap has not regretted it.

To wrap it up, the double helix is such a powerful concept that if you apply in your life, there is zero doubt in my mind that you will see results.

Another thing to note is that this is something that I have to actively keep at the forefront on my mind too. I’m no different than any of you guys reading this, i’m still tryna figure all this out. I’m slacking and could go a lot harder with creating asymmetrical opportunities for myself, but that’s something i’ve recognized recently and am going to change.

Hope this helps anyone reading this.

Peace 🥂

double helix